There is no one magic formula to how much time you should spend on social media for your business. Some people say that as little as 30 minutes a day is enough. Others argue that you should spend at least two hours a day on social media. Either way, you should find a balance between quality and quantity. Here are some tips to determine how much time to spend on social media for your business:
Make sure you set specific goals. Set benchmarks and measurable goals for yourself. Your goals should be relevant, challenging, and achievable. Aiming for unrealistic goals can cause you to quit too soon. Identify what your business is looking for from social media, and then make a plan to reach it. Ideally, you will see results in a short period of time. This way, you will be more likely to stick with your social media strategy.
Be realistic. If you can’t spend that much time, you should consider creating multiple accounts and focusing on one or two. You’ll likely see better results if you concentrate on just one or two channels. Remember to evaluate your social media activity in relation to your time investment to determine how much work it is worth. Even if your social media accounts are relatively simple, they still require your attention.